Thursday, September 22, 2011

Willy Wonka

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Ferran Adriá

Barça have announced that they have retained the services of Ferran Adriá to design the menu at la Masia, their youth academy, in an effort to "foster healthy eating and exercise."

This move, which brings together the team with the world's most famous genius of cuisine, is a daring and lovely flourish on the body of their Catalan love's labour. The brilliant Adriá has been the most followed and beguiling chef in the world from the out of the way mecca he created at his restaurant in Catalunya, El Bulli.

Now Adriá has closed his mecca and moved on to different projects; one of them being the feeding of the young athletes at the school of the world champions. On the current first team the youth academy alumni are Messi, Cesc, Xavi, Iniesta, Thiago, Piqué, Puyol, Pedro, Busquets, Valdés, and the mister, Pep.

As that line-up could probably count it's estimated worth at or near a billion dollars, the interest the club has in giving their little brothers the best food in the world is clear.

As I started gravitating toward football a while ago, one of the reasons that I became particularly interested in FC Barcelona was the fact that they represent a place that also had the world's "best" restaurant. In addition, the architectural tradition of Gaudi's mind-bending and outside status within the bounds of their own country seemed to mark the team as something larger than what they ostensibly were.

Football teams are a dime a dozen. Cheaper, even.

But when something you are looking at becomes transformative to more, somehow.

When the game is no longer simply something that is played, but elevated to a medium for the most wild of possibilities to be made real.

That is the key to enlightenment through any endeavor.

A cherry on a plate or ball on a field.

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Great minds...

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